Perspectives on Purpose: Leading Voices on Building Brands and Businesses for the Twenty-First Century

"To build a great company, purpose is not a nice-to-have; it's a must-have. This book brings together a range of thoughtful voices on how to develop and communicate that purpose." - Adam Grant, New York Times bestselling author of Originals and Give and Take--As we move deeper into the 21st century, we've see corporations questioning whether the profit-maximizing priorities that enabled them to compete and prosper in decades past will continue to serve them in the decades to come. 'Purpose' has become a buzzword for caring about more than just your bottom line, but what does it actually look like to build a more human-centered and socially-aware future for business?  Perspectives on Purpose brings together 20 industry leaders to discuss just that. Sharing stories from their work at companies like Ben & Jerry's, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well.Foreword by Jessica Alba and Christopher Gavigan (Co-founders of The Honest Company)Chapters by:Jorge Aguilar (Prophet)Tom Andrews (TJALeadership, SYPartners)Maryam Banikarim (Hyatt, NBC Universal, Gannett, Univision)Ila Byrne and Ryan Hunter (Diageo)Corrie Conrad (Sephora)Alexandra Dimiziani (TwentyFirstCenturyBrand, Airbnb)Ambika Gautam Pai (Wolf & Wilhelmine)Heidi Hackemer (And So We Hunt)Sam Hornsby (TRIPTK)Jonathan Jackson (Harvard University, Blavity)Sam Liebeskind (Gin Lane, Wolff Olins)Rob Michalak (Ben & Jerry's)Thomas Ordahl (Landor)Frank Oswald (Columbia University)Sarah Potts (Thorn)Matthew Quint (Columbia Business School)Haley Rushing (The Purpose Institute)Letitia Webster (VF Corporation)Freya Williams (Futerra)Perspectives on Purpose and its sister book, Perspectives on Impact, bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose; Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian, social, and environmental challenges.You can find Perspectives on Impact: Leading Voices on Making Systemic Change in the Twenty-First Century here: amazon.com/Perspectives-Purpose-Building-Businesses-Twenty-First/dp/036711237X Read more